How To Get Sponsors For Your Podcast / How To Get Podcast Sponsors / Ad format a podcast sponsor, or advertiser, pays you to promote their goods or services over one or more podcast episodes.. Be authentic and be yourself. How to find an advertiser for a podcast: You need to know what they are willing to spend their money on. If you host a podcast if you host a television show or youtube channel, or a blog all of that can be sponsored. Podcasts hosts such as libsyn and blubbry often contact shows hosted on their service with advertising opportunities.
Then find the contact info of the person with the buying power at each company and send a pitch! Rates are typically calculated as a cpm (more on that in a second). You need to know what they are willing to spend their money on. You always have freedom and control. Then customize the template whenever you send it out to a new sponsor.
Less chasing, less negotiating, and more creating great content, attracting an even bigger audience. Post about your podcast everywhere, including on your website, your blog, on social media, and even on social bookmarking sites. Then find the contact info of the person with the buying power at each company and send a pitch! But it can take many different forms, and it's not necessarily the right approach for everyone looking to monetise their content. If you are in the process of looking for likely sponsors for your podcast, start with the ones that are currently marketing to the niche you are in. Therefore, your 10,000 per episode podcast would cost a sponsor $430 for a preroll/midroll combo. Here are 4 key things i learned with our first podcast sponsor: You also get your logo placed in the weekly emails to the podcast newsletter subscribers.
If you want to, you can pitch a potential sponsorship at a company that you think could benefit from sponsoring your show.
The aim in sponsorship is to build long lasting relationships. Choose the length of time you're going to run the ad for your podcast sponsor (i recommend a pretty substantial length of time… maybe 5 months?) don't call the company a sponsor of your show. You need to know what they are willing to spend their money on. Similarly, go through blogs and social media posts in your niche and find out potential sponsors. Post about your podcast everywhere, including on your website, your blog, on social media, and even on social bookmarking sites. If your audience overlaps with the podcasts they are currently sponsoring, that brand will be more interested in working with you. Build relationships with your podcast sponsors naturally and slowly. Be authentic and be yourself. If you are in the process of looking for likely sponsors for your podcast, start with the ones that are currently marketing to the niche you are in. If your show is 8 episodes a month: Then customize the template whenever you send it out to a new sponsor. Many podcasters don't start just to get sponsors, but they end up finding them on their own over time. Most of our advertisers were listeners first!
You need to know what they like and what they find valuable. Then find the contact info of the person with the buying power at each company and send a pitch! As a prescriptive way to agree on a price (i'll pay $15 per 1,000 downloads of your podcast), and to assess the performance of their ad after the fact (we paid $500 for this ad and it was downloaded 28,000 times. If you want to get sponsors for podcast episodes, they'll need to know how much they're going to have to pay. If your audience overlaps with the podcasts they are currently sponsoring, that brand will be more interested in working with you.
Ad format a podcast sponsor, or advertiser, pays you to promote their goods or services over one or more podcast episodes. As a prescriptive way to agree on a price (i'll pay $15 per 1,000 downloads of your podcast), and to assess the performance of their ad after the fact (we paid $500 for this ad and it was downloaded 28,000 times. Sponsors use this number in two ways: Just tell your listeners that you have a great resource you want to tell them about. Usually podcasters would spend up to 15 seconds chatting about the products that they're selling. If your show is 8 episodes a month: $18 + $25 = $43 x 5 = $215 an episode. If your show is 30 episodes a month:
You always have freedom and control.
You're free to get a little creative, but usually, hosts use one of two ways to run ads: Most importantly, you need to know which kinds of advertisements won't drive them away. But it can take many different forms, and it's not necessarily the right approach for everyone looking to monetise their content. Post about your podcast everywhere, including on your website, your blog, on social media, and even on social bookmarking sites. Related post => how to get sponsorships like a pro => listen to other podcasts Podcast sponsorship is the most traditional method of monetisation in the medium. If you host a podcast if you host a television show or youtube channel, or a blog all of that can be sponsored. Use specific language and imagery in the deck to connect with the potential sponsor. Be authentic and be yourself. Getting your listeners to become a podcast sponsor is possible. Ad format a podcast sponsor, or advertiser, pays you to promote their goods or services over one or more podcast episodes. If your podcast is about dogs, maybe approach companies like bark box. Then find the contact info of the person with the buying power at each company and send a pitch!
If you host a podcast if you host a television show or youtube channel, or a blog all of that can be sponsored. As a prescriptive way to agree on a price (i'll pay $15 per 1,000 downloads of your podcast), and to assess the performance of their ad after the fact (we paid $500 for this ad and it was downloaded 28,000 times. Just tell your listeners that you have a great resource you want to tell them about. Anchor sponsorships makes it easy for any podcaster to monetize their content as their audience grows. Then customize the template whenever you send it out to a new sponsor.
If your show is 8 episodes a month: In other words, the sky's the limit. Focus on companies that are within your podcast niche. These are your fans who want to support you and your mission. You need to know what they like and what they find valuable. Many podcasters don't start just to get sponsors, but they end up finding them on their own over time. Finding a podcast sponsor takes a little time but can be well worth it in terms of developing your brand, reaching wider audiences and monetizing your podcast! Use specific language and imagery in the deck to connect with the potential sponsor.
Before you can choose a sponsor for your podcast, you need to have a clear understanding of your audience.
If your podcast is about dogs, maybe approach companies like bark box. Before you can choose a sponsor for your podcast, you need to have a clear understanding of your audience. If your audience overlaps with the podcasts they are currently sponsoring, that brand will be more interested in working with you. $18 + $25 = $43 x 5 = $215 an episode. If you want to get sponsors for your blog, event, podcast, etc, you need to have a strong value proposition and not be afraid to put yourself out there and make an ask. Don't just randomly pick a company that has nothing to do with your podcast content. You're free to get a little creative, but usually, hosts use one of two ways to run ads: Choose the length of time you're going to run the ad for your podcast sponsor (i recommend a pretty substantial length of time… maybe 5 months?) don't call the company a sponsor of your show. Similarly, go through blogs and social media posts in your niche and find out potential sponsors. Sponsors use this number in two ways: (1) by finding the advertisers through your podcast host, (2) by selling the ad spots yourself, or (3) waiting for advertisers to come to you. Build relationships with your podcast sponsors naturally and slowly. Focus on companies that are within your podcast niche.